E. F. Schumacher - Small is Beautiful

Following on from the Guardian article on the colossal container ship carrying our consumer goods all over the planet, here is the Amazon write-up on Schumacher's , "Small is Beautiful":

Oxford economist E. F. Schumacher provides an enlightening study of our economic system and its purpose, challenging the current state of excessive consumption in our society. Offering a crucial message for the modern world struggling to balance economic growth with the human costs of globalisation, Small Is Beautiful puts forward the revolutionary yet viable case for building our economies around the needs of communities, not corporations. 

https://www.amazon.co.uk/Small-Beautiful-Economics-People-Mattered/dp/0099225611/ref=sr_1_1?dchild=1&keywords=small+is+beautiful&qid=1617107937&sr=8-1

He points out our fixation on 'giantism', the love of everything outsized, and the need to return to more measured lives. Each phenomenon has its natural size, at which it functions normally, and optimally. This might be towns, cities, buildings, companies. It is a major and very readable work of economics, and continues to be hugely popular, as it speaks to the true needs of our out-of-proportion times.


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